At the risk of sounding like a drunken teenage girl, this survey is ALL ABOUT ME!
The Consumerist have reposted a print-only survey taken by Game Informer magazine. The survey, taken from almost 5000 readers, indicated that within those readers just over 54% had experienced hardware failure related to their 360 console.
This would appear to be a little higher than the generic “one in six” rate Microsoft seems to claim every now and then, and a little closer to the “five in six” rate that most gamers know all too well. As my second Xbox is currently off at the repair centre, having succumbed to the red ring of death once again, I can only nod sagely at the results.
However, what interested me the most, and something else that describes me quite well, is that from presumably the near 2500 gamers who had bricked consoles in the past, only 3.8% of them would never buy an Xbox again.
At first I was a little surprised by this, but then realised that I was in the same camp as the 96% of loyalists. It’s not even really that the gamer feels any of any sense of loyalty to the brand, I don’t think, just that by the time that you’ve created your gamer profile, amassed all the games you wanted, purchased the myriad of accessories needed and racked up all your achievements, to just dump it all seems like a waste. Sure, you’re pissed off and rightly so, but just like a frustrating game, it’s rare that you ever become so angered that you quit forever.
In conclusion, if over 50% of these consoles are bricking out, I can see why they revoked the free coffin policy. It must have taken epic-scale logging to acquire the amount of cardboard it needed!
Peruse the statistical news at the Consumerist.
One Response to “Xbox owners take the pain, then come back for more”
Actually, it’ll have a lot to do with brand loyalty – which Microsoft have chosen to build with initiatives like gamer profiles and achievement whoring.
Guess who just walked out of their brand equity lecture
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